For those who don’t know:  “Entrecard enables you to advertise your own Entrecard on any blog in the network. You pay for this advertising with Entrecard Credits, that you earn for free by networking (a.k.a. visiting blogs and dropping (via clicking) your card for other bloggers).”

I find bloggers either love EntreCard or they hate it. When I first signed up, I didn’t understand it, but most bloggers use EntreCard to: increase traffic to their blog(s), find other blogs or increase their Alexa ranking.

A while back, I commented on this blog¹ that it was just a matter of time before we needed Blogtherapists to sort out issues some of us face as bloggers. I played out a conversation in my head as a possibility of what might be discussed regarding EntreCard and blogging. Listen in….

Blogtherapist: So you have EntreCard on the brain, but you’re not obsessed?  Can you give me an example?

Blogger: Well, my inbox at work has the word “Drop” taped to the front of it.  As people drop things in, I respond by saying: Thanks, Go! Go!, Alright, Yeah, Wicked, Awesome.  I don’t think it’s obsessive, but people look at me funny.

Blogtherapist: I see and what do those sayings have to do with EntreCard.

Blogger: They’re messages that are equivalent to Thanks! and are shown at various numbers of drops per day.  The more I drop, the more I move up in “Thanks.”  It’s cool and I could use the encouragement because sometimes I can’t even find the widget I’m supposed to be clicking. I scroll up and down a blog, scanning every freaking banner, button and badge hoping one of them will peek-a-boo me the word “Drop”.  It feels like an online version of Where’s Waldo. Very frustrating.

Blogtherapist: Okay now tell me about this new toolbar you mentioned.

Blogger: Oh the Entrebar!  I like it because I can open multiple browser tabs for faster dropping.

Blogtherapist: That’s a good thing, no?

Blogger: Yes, but what bugs me is when bloggers add music to their blog and now I have these 10 tabs opened, I don’t know which one it is, I have to try to find the offender, turn off my own sound or click all of the tabs closed that I just opened.

Blogtherapist: I see and how does this make you feel?

Blogger: I feel annoyed and insulted because I have a radio. Maybe EntreCard can come up with a category for fast loading blogs, with widgets above the fold and no music in their network.

Blogtherapist: Well let me ask you this, do you want to end your relationship with EntreCard?

Blogger: [insert your answer here]

Back to the post. I happen to like EntreCard, not because of the dropping and traffic, but because I’m able to find some great blogs that I probably would not have otherwise found on my own.

I’ve read several complaints about EntreCard’s “hit and run” traffic, that people are only visiting blogs for the drop, and they don’t stick around.  This is where I get confused.  Once EntreCard brings you the traffic, isn’t it the bloggers job to get the reader to stay?

There are a gazillion blogs out there all screaming for attention and if you’re catering to drive by traffic, there is very little time for foreplay in posting.  You kind of have to get in there, state your business and pull out.  Perhaps a quicker and more effective technique may be needed to make them come again.

I don’t know how much of my traffic comes from EntreCard, but I can’t depend on it to do everything. I’m thinking I have to go out there and get some of the traffic myself.  Personally, I think the best way to build traffic and readership is by commenting on other blogs.  What about you?

Do you have a love/hate relationship with EntreCard?

Have you seen an increase of traffic since using them?

How do you build traffic to your blog?

Comic by By arthur.wneir
Caption by Me.

1. I think

Warning or Coincidence?

Let’s just say I sat on the Turnpike for so long, that twice I thought I was being followed until I realized that car behind me couldn’t get off the freeway either. ¹

I have my own theories on the ‘whys’ of traffic:

1. Merging
2. Failure to anticipate²

When I drive on the highway/freeway and I’m approaching merging traffic, if I’m in the slow lane,³ I move over to the middle lane to keep traffic moving. If I have to brake, so might the cars behind me.

Merging traffic is like double dutch, I drive in a way that allows people to jump in without stopping the flow. Same thing on the street. If I let one car turn left or right, even though I have the right of way, 10 cars can move on both sides again instead of holding up traffic.

I only got a blurb of the book, but Mr. Vanderbilt, the author of Traffic, says that traffic jams are not caused by flaws in road design, but by flaws in human nature. Rubber necking is caused by gawkers (people who slow down to look at accidents, dumped furniture or to dig out their cell phone to take a picture – “digi-necking”).

He also mentions in his book that because driving doesn’t command 100% of our attention, we feel comfortable multi-tasking: talking on the phone, eating, taking pictures and reading. The results? Accidents and traffic.

Okay, I admit, when I was sitting in first gear, I whipped out my camera. Maybe I learned to steer the wheel using my knees and it’s possible when traffic finally started moving, I glanced around for an explanation,⁴ but found none.

Who’s to blame? Road design or drivers? Here’s a video of Tom on the Today Show Video. I think my blog is about to crash.

1. Traffic births paranoia.
2. or care
3. which I usually am
4. bodies, ambulance, old couch